Copy Writing
Writing
web copy is a specialised skill. Even firms who
have copy writing experts for print campaigns
often find it challenging to do an effective job
writing for the Web.
Why is that? Because the Web
is an entirely different medium than print or
broadcast.
Most visitors to a web site are seeking information,
services, or products, and they expect to be able
to find what they need quickly. They don’t
want to feel confused, lost, bored, or be sold
to—in fact, the more they are sold directly,
the less they’re inclined to buy.
The way people read websites
is very different to how they read the printed
word. Writing copy for a website is a professional
skill, yet it’s a job often left to someone
within the business, who may well understand the
organisation but who won’t necessarily know
the best way of presenting internet-based information.
This issue is often the cause of delays in website
projects and design - and subsequently the cause
of lost revenue.
Writing good web copy is about getting your point
across in as few words as possible. It also involves
carefully structuring and signposting information,
and creating a copy style that’s right for
the business and right for the medium.
The Internet often causes information overload.
Research shows that people visiting websites won’t
spend time reading lengthy screens of text, so
we ensure content is easy to scan, simple and
succinct.
We provide editing services to make your brochure
copy appropriate for a website, as well as original
copywriting services by professional web writers
with specialist market sector expertise.
That's what we also do...
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