You may be asking yourself, what is Search Engine Optimisation (SEO)? Why do I need an SEO? Well the truth is, many websites today are still not designed to receive targeted traffic from major search engines such as – Google, Yahoo, and Bing. If you’re wondering why you can’t find your website in the top results, then we can help.
Search Engine Optimisation
SEO is a subset of Internet marketing. SEO, or Search Engine Optimisation, is the process of optimising a website to rank for keywords in the organic (not sponsored) portion of a search engine results page.
While professional SEO work delivers results, it is a process that takes time and it involves Web Presence Optimization – an optimisation of all messages about your business, whether on facebook, local search sites, twitter or your web site. We quote pricing for clients based on an ongoing strategy and campaign. Organic search engine and web optimisation is a methodical process. Because search engines use complex algorithms to evaluate and rank each website, there is no true equation or quick fix to get ranked. And with that being said, no one, not even Systems Projects, can “guarantee” you the number one spot on Google. We are very successful in page one results, and gaining a much higher ranking and a significantly increased amount of traffic to your site. If anyone guarantees you more than that, you should be cautious of their services and practices. We are proud to say we have been successful in getting our clients ranked within the top three positions of Google, Bing, and Yahoo for their targeted search terms.
1. Keyword Research
2. On Page Optimisation
The next step is to integrate the selected keywords into the website pages to signal to your prospects, customers and the search engines what your business is all about. The search engines are best at deciphering text.
3. Links Building
Most professional SEOs agree that the best way to get links is by creating great content that is useful or entertaining to people. Useful content can be in the form of a good blog post, FAQs, user guides, white papers etc. Article publishing can be another creative way to create inbound links to your website.
We have over fifteen years of experience marketing products and services online, and the skills and resources to get your business to the top of the search engines. Putting your business and your products in front of your customers is the most important element in an Internet marketing campaign and we can do this for you!